Global market share by top 10 online marketplaces in 2024
As of 2024, the global online marketplace landscape is dominated by a few major players, primarily from China and the United States. The top 10 online marketplaces worldwide, ranked by Gross Merchandise Value (GMV), are as follows:
Top 10 Online Marketplaces by GMV in 2024
- Amazon – $791.1 billion ecommercedb.com
o Headquartered in the United States, Amazon leads globally with a diverse product range and strong logistics infrastructure. ecommercedb.com+1SaleHoo+1
- Pinduoduo – $655.5 billion ecommercedb.com+2SaleHoo+2Digital Commerce 360+2
o A Chinese platform known for its group-buying model and focus on value-conscious consumers. Reuters+1Reuters+1
- Douyin – $509.0 billion Oberlo
o The Chinese version of TikTok, Douyin has integrated e-commerce features, leveraging its vast user base for sales. ecommercedb.com
- Taobao – $723.8 billion Oberlo+1Digital Commerce 360+1
o An Alibaba-owned platform, Taobao is a major player in China's C2C e-commerce market. ecommercedb.com+4Oberlo+4ecommercedb.com+4
- Tmall – $682.7 billion Digital Commerce 360+2SaleHoo+2Oberlo+2
o Also under Alibaba, Tmall caters to B2C transactions, hosting a range of domestic and international brands. SaleHoo+1Oberlo+1
- JD.com – $249.9 billion
o A Chinese e-commerce giant known for its direct sales model and extensive logistics network.
- Shopee – $77.2 billion Oberlo
o Headquartered in Singapore, Shopee has a strong presence in Southeast Asia and Taiwan, offering a wide range of products.
- Coupang – $49.7 billion
o South Korea's leading e-commerce platform, Coupang is known for its fast delivery services.
- MercadoLibre – $37.9 billion ecommercedb.com
o Often referred to as the "Amazon of Latin America," MercadoLibre operates in multiple countries across the region. ecommercedb.com
- Rakuten – $28.8 billion
o A Japanese e-commerce and online retailing company, Rakuten offers a variety of services, including a marketplace platform.
These figures highlight the significant scale and influence of these marketplaces in the global e-commerce sector. Notably, Chinese platforms like Taobao, Tmall, and JD.com collectively account for a substantial portion of global GMV, underscoring China's dominant position in the online retail space. Meanwhile, Amazon maintains its lead through a combination of extensive product offerings and a robust logistics network.Oberlo+2ecommercedb.com+2Digital Commerce 360+2
