Amazon sellers by country as of 2024
As of 2024, Amazon hosts approximately 9.7 million sellers worldwide, with about 1.9 million actively selling on the platform . The distribution of these sellers varies by country, reflecting both market maturity and growth opportunities.
Amazon Sellers by Country (2024)
These figures highlight the dominance of the U.S. market, which accounts for over a third of all active Amazon sellers. European countries like the UK, Germany, Italy, and France also have significant seller bases, making Europe a key region for Amazon's marketplace. Emerging markets such as India and Japan are showing rapid growth, reflecting increasing e-commerce adoption in these regions .
In Turkey, there are 5,987 active Amazon sellers, representing 0.20% of the global seller base . While this is a smaller share, it indicates a growing interest in e-commerce within the country.
Overall, the global distribution of Amazon sellers underscores the platform's expansive reach and the varying levels of market penetration across different regions.
