Global E-Commerce Overview
• Retail E-Commerce Sales: Worldwide retail e-commerce sales are projected to reach approximately $6.33 trillion in 2024, marking an 8.8% increase from 2023.
• Share of Total Retail Sales: E-commerce is expected to account for 20.1% of all global retail sales in 2024. EMARKETER
• User Base: Over 2.77 billion people worldwide are making online purchases, representing more than 33% of the global population. SellersCommerce
Market Segmentation
• B2B vs. B2C: The combined global revenue from Business-to-Business (B2B) and Business-to-Consumer (B2C) e-commerce is estimated at $36.8 trillion in 2024. capitaloneshopping.com
• Top Product Categories: Consumer electronics, fashion, and home & kitchen products remain among the most popular categories in the e-commerce sector.
Regional Highlights
• Asia-Pacific: Leading the global e-commerce market, the Asia-Pacific region is projected to generate approximately $1.97 trillion in revenue in 2024, accounting for about 47.9% of the world's total e-commerce revenue. SOAX
• Americas: The Americas are expected to contribute around $1.44 trillion, representing 34.86% of global e-commerce earnings. SOAX
• Europe: Europe's e-commerce revenue is anticipated to reach $632.7 billion, making up approximately 15.37% of the global share. SOAX
Future Outlook
• Growth Projections: The global e-commerce market is expected to continue its upward trajectory, with projections indicating a market size of $8.09 trillion by 2027. Shopify
• Long-Term Forecast: Looking further ahead, the e-commerce market is projected to reach approximately $75.12 trillion by 2034, growing at a compound annual growth rate (CAGR) of 14.9% from 2024.
